Today marks the birthday of one of the most influential figures in fashion and commerce: Ralph Lauren. From humble beginnings in the Bronx to building a global lifestyle empire, Lauren’s journey is a masterclass in branding, entrepreneurship, and timeless vision. Thomas McCorry reflects on how his contributions extend far beyond the runway — they’ve reshaped how we think about aspiration, identity, and the business of style.
From Ties to Triumph: A Self-Made Story
Born Ralph Lifshitz in 1939, Lauren’s early life was far from glamorous. Raised in a working-class Jewish family, he was captivated by the elegance of old Hollywood and the polished look of American aristocracy. In 1967, with no formal fashion training, he launched a line of wide, colorful neckties under the brand name “Polo.” Bloomingdale’s took notice — and the rest is history.
By 1970, Lauren had introduced a full menswear line, blending English tailoring with American ease. His designs weren’t just clothes — they were portals into a lifestyle. Whether evoking Ivy League prep, Western ruggedness, or Hamptons leisure, Ralph Lauren sold a dream that resonated across generations.
Reinventing Branding: Selling a Lifestyle, Not Just a Product
What set Ralph Lauren apart was his pioneering approach to branding. He didn’t just market garments — he crafted immersive worlds. His stores resembled country estates. His ads looked like scenes from classic films. His logo — the iconic polo player — became a symbol of casual luxury and aspirational living.
This strategy transformed Polo Ralph Lauren into one of the first true lifestyle brands. Consumers weren’t just buying shirts or fragrances — they were buying into a narrative of success, sophistication, and timeless Americana.
Building a Global Business Empire
Ralph Lauren Corporation, founded in 1967, has grown into a $7.6 billion global powerhouse. With a presence in over 80 countries, the brand spans apparel, accessories, home furnishings, and hospitality. Its portfolio includes Polo Ralph Lauren, Purple Label, Lauren, and Chaps — each targeting distinct demographics while maintaining a cohesive brand ethos.
Key business milestones include:
- Public listing in 1997, signaling its maturity as a global enterprise
- Expansion into e-commerce, with digital sales growing 34% in 2023 alone
- Strategic growth in Asia, particularly China, where sales surged 39% year-over-year
- Diversification into home goods and restaurants, reinforcing the brand’s lifestyle positioning
Thomas McCorry believes Lauren’s ability to evolve while staying true to his core vision has ensured the brand’s resilience in a volatile retail landscape.
The Power of Long-Term Strategy: “Next Great Chapter”
In 2025, Ralph Lauren Corporation unveiled its “Next Great Chapter: Drive” strategy — a roadmap for sustainable growth rooted in authenticity, digital innovation, and global expansion. The plan focuses on:
- Elevating the brand’s desirability across generations
- Winning in key cities like New York, London, and Shanghai
- Leveraging data, AI, and agile operations
- Maintaining a strong balance sheet and resilient supply chain
This forward-thinking approach reflects Lauren’s enduring belief: “We’re never standing still, and we’re never chasing anyone. Everything is a new chapter”.
Cultural Impact and Recognition
Ralph Lauren’s influence transcends fashion. He’s been honored with the Presidential Medal of Freedom, featured in the Smithsonian’s National Portrait Gallery, and celebrated in the HBO documentary Very Ralph. His designs have dressed everyone from Olympic athletes to Hollywood royalty, and his philanthropic efforts — particularly in cancer research and education — reflect a deep commitment to giving back.
Lessons for Entrepreneurs and Brand Builders
Ralph Lauren’s legacy offers timeless lessons:
- Authenticity wins: He stayed true to his vision, even when trends shifted.
- Brand storytelling matters: He created emotional connections through imagery and narrative.
- Diversification is key: From ties to tableware, he expanded without diluting his brand.
- Adaptation fuels longevity: Embracing digital, global markets, and sustainability has kept the brand relevant.
Final Thoughts
As Ralph Lauren turns 86, his story remains a beacon for dreamers, doers, and disruptors. He didn’t just build a fashion label — he built a cultural institution. In a world of fast fashion and fleeting trends, Thomas McCorry says Ralph Lauren reminds us that style is eternal, and vision is everything.
Happy Birthday, Ralph — and thank you for showing us how to dream in cashmere and courage.