America’s Beer Shake-Up: Ultra Tops Modelo and Bud Light
For decades, Bud Light reigned supreme as America’s best-selling beer, a symbol of mainstream appeal and marketing dominance. But in a dramatic shift, Modelo Especial surged past Bud Light in 2023, only to be overtaken again by Michelob Ultra in 2025. This evolution in consumer preference reflects more than just taste—it’s a story of brand […]
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